Audience

Our audience is aimed between 15 to 25. This is because people of this age are usually attracted to horror films and the age rating (15) means that we cannot advertise this to anyone younger. The audience may have seen films such as when a stranger calls that has a similar storyline and theme running throughout the plot. Audiences may be attracted to the differences in our storyline, we have decided to go against the 'final girl' theory as it is usually men who are attracted to horror films, perhaps due to the fact that that it is always a female who is victimised. In our film we wish to make a female the saviour of the story to attract a different type of audience.

audience profile research

The link above is a useful source I have found that consists of results form a questionnaire about films people would be attracted to. The people questioned were aged in a similar age range to our target audience It also tells us when the audience prefers to watch horror films and the formats in which they wish to consume the film. This can be useful to see how we should advertise and use different ways to enable them to consume the film. This source is useful as it shows us how much to charge for audiences to consume the film. Cost is a large issue as are audience are likely to still be in education or just starting in the workplace. This means that the film has to be affordable and available on several different platforms in order to gain the most profit.

We could also conduct a similar questionnaire to see the expectations and need of our audience.