We chose Optimum Releasing as the distributor of our film, because it is an independent film distributor and our film is independently made. We thought of what distributor we wanted to use early on in the planning so then we could identify the potential markets for our film and which would be the most important when releasing the film and reaching out to the target audience.
The diagram above shows the process of ditribution, from the producer to the distributer (in our case optimum releasing) to the theatre that then sells the film onto the customers who pay to watch it. The money from
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